SBH Health System will introduce a new, breakthrough TV commercial this September on local stations.
“For over 150 years, at the center of Arthur Avenue is a place where people get healthy and stay healthy,” says the narrator, as animation takes the audience through the changes and expansion of the hospital since it opened in 1866, just five years after the end of the Civil War. “You know, St. Barnabas Hospital. No matter how you got here, SBH welcomes you. Over the years, our doors have opened wider and wider to our diverse community, providing compassionate and comprehensive care. At St. Barnabas, we will always make you feel like you are at the heart of the Bronx.”
Doctors, nurses and other members of the SBH staff are superimposed near the end of the spot, which closes with a blimp with the letters SBH watching over the Bronx.
The commercial was created by advertising agency Weinrib & Connor and SBH Health System.
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